Zaryavka agency offers services of growing organic traffic. Here is an example of work on this service. Capitalin provides legal services for obtaining a residence permit or a second citizenship for the purpose of immigration or tax optimization. Central audience - wealthy citizens of the Russian Federation who need to obtain a second citizenship. There are three growth points in a search strategy. 1. Catalog. Keys for obtaining a second citizenship were assigned to categories and pages. 2. Content marketing.Around the topic there was a lot of information demand. We removed the semantics of information demand on the basis of which we created a content plan. The project involved a full-fledged editorial with copywriting experience on the topic of immigration 3. The redesign helped significantly improve the behavioral factors on the site. As part of the development of the project, the Charging team made a complete redesign of the site. Improved landing pages for each service. Updated blog navigation.Updated article pages where conversion blogging was integrated. Read more about the case at https://zaradka.com/cases/kapitalin.